OUR COMMITMENT TO
ETHICAL AND SUSTAINABLE PRACTICES

Finding beauty essentials that align with your ethical values can be challenging—but at Base Naturals, we’ve made it effortless. With sustainable practices at the core of everything we do, every decision we make is designed to care for your skin and our planet. From ethically sourced ingredients to zero-waste manufacturing, we are committed to crafting high-quality skincare products that are as kind to the earth as they are to you.

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WHAT “SUSTAINABLE” MEANS TO US?

“Sustainable” is more than just a practice; it’s a promise to the planet and future generations.

It is about creating harmony between beauty and ethical values, with every choice we make contributing to a healthier, more balanced world.

At Base Naturals, “sustainable” defines who we are and guides everything we do.

ETHICAL SOURCING

At Base Natural, our commitment starts with carefully selecting ethical suppliers.

We work closely with local communities to get all ingredients ethically sourced and that everyone involved in the supply chain benefits from our success.

If there is no ethical option, we do not use that ingredient in our products at all.

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100% ORGANIC & NATURAL FORMULATION

We sagaciously select and process the highest-quality organic and natural ingredients so that every product is sustainable being free from synthetic chemicals.

Our formulations are a pure, scientifically-backed representation of nature’s finest, providing optimal care for your skin.

CRUELTY-FREE

We’re passionate about animals, so we never harm them in any covert or overt practice during the creation of our products.

Our cruelty-free approach means you can enjoy our serums with a clear conscience.

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ZERO WASTE PRODUCTION

The cosmetics industry generates over 120 billion units of packaging annually, contributing to a third of landfill waste.

To combat this, we at Base Natural aim to eliminate waste in our production processes.

We recycle, reuse, and repurpose materials wherever possible to not let anything go waste. Any by-products are managed in an environmentally friendly manner.

ECO-CONSCIOUS PACKAGING

Sustainable practices in a business means going beyond our formulations.

Our packaging is designed with the environment in mind—eco-friendly, practical, and easy to recycle.

We’re committed to reducing waste and promoting a cleaner planet, all while keeping your skincare experience effortless and beautiful.

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We'd Love To Hear From You

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GOT QUESTIONS?

Need to know more about our Sustainable Supply Chain?

What makes your business zero waste?

From the production phase through the check-out process, we maintain a strong awareness of our environmental footprint. We start by purchasing from suppliers who emphasize sustainable practices and fair labor conditions. Although not every supplier completely aligns with our sustainability ethos, we continuously seek alternative options and engage with our existing partners to improve their practices. Further, we also produce all our in-house products using a closed-loop approach. We also prioritize sustainably sourced, biodegradable ingredients and organic wherever possible. We’ve made it our mission to provide practical solutions to the global resource crisis while empowering our customers to live more intentionally. Together, we’re building a future that’s cleaner, greener, and waste-free.

Our packaging is created with sustainability in mind, utilizing either recyclable or biodegradable materials. This design choice helps reduce waste and supports efforts to minimize environmental impact.

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